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Benefit Cosmetics

Enter Benefit Cosmetics’ new San Francisco HQ to a space where pink rules all. Welcomed by the company’s tagline, “Laughter is the best cosmetic,” seen above reception’s white quartz and pink laminate desk by Creative Wood, we used this ethos as our guiding principle to tell Benefit’s ultra-branded design story.
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Brand DNA in Every Detail
Chic and playful furniture choices, from vintage-inspired space-age swivel chairs and a hot pink Roche Bobois sofa play off graphic 70’s inspired wall art and a saturated, candy-coated color scheme.

Pantone pinks and yellows almost identical to Benefit’s brand colors can be seen in textiles, paint finishes, and powder coats. Even the metal trim that lines the ends of communal wood café tables by Grand Rapids Chair Co. have a polished pop of perfect pink.

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Custom Textiles, Zero Limits
The challenge that set this project apart? Creating custom printed textiles from scratch. Partnering with Benefit's design team, we pioneered a method to print one-of-a-kind designs directly onto upholstery.

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We worked with a manufacturer normally equipped to print on clothing, perfecting the process through rigorous trial and error until we could align their branded designs seamlessly with furniture dimensions, creating iconic pieces with virtually zero textile waste.

Thinking long-term, replaceable slipcovers extend furniture life cycles. Our work on this project emerged not only a way to tell the ultimate brand story, but to expand on our own.
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Project Details

Location
San Francisco
Size
60,000 SF
Design Partner
Revel Architecture & Design

 

Environments
Reception, worksettings, conference rooms, cafe, lounge, collabration areas
Project Photos
John Sutton