SoFi

When SoFi outgrew their Presidio HQ, they set their sights on a 7-story Art Deco gem in San Francisco’s SoMa district where we helped bring their “Big Sky” theme to life. Inspired by the wide-open optimism of Montana (home to one of their Engineering and Design hubs) and the fast-paced energy of tech, the result is a space that’s equal parts elevated and efficient.

Premium Meets Practical
Our focus: high-impact moments. Our mode: smart sourcing. A strategic blend of high-end and mid-range products creates spaces that feel premium yet accessible (sort of like SoFi’s financial philosophy!).

Custom caramel leather sofas warmly greet guests in reception, while Artek chairs mix effortlessly with Normann Copenhagen and Tolix seating. Rustic, industrial bones are balanced by lighter Scandinavian touches, creating a vibe that’s polished yet welcoming.

Custom doesn’t always mean more expensive and it became our secret weapon. A-frame console tables made by Creative Wood, ombré-toned banquettes by Corral, and chunky block-leg conference tables all bring a handcrafted character to the space.

Accessible and Aspirational
SoFi San Francisco: a modern HQ that blends style with substance, reflecting this modern-day financial company’s aspirational values of independence, growth and accessibility.

Project Details

Location

San Francisco

Size

185,000 SF

Design Partner

Gensler

Environments

Conference rooms, focus/huddle rooms, open collaboration zones, phone room, mother’s/wellness room, game room, engineers office

Project Photos

Garrett Rowland

Previous Project: Lyft

Next Project: Palo Alto Networks